In a fast-evolving communications landscape, Unified Communications as a Service (UCaaS) is no longer a future consideration—it’s the present standard. And with Partner Wholesale Networks’ product suite encompassing the full range of UCX products available in Australia, you can be sure that there is a product right for your customers.
Our UCX product suite has been curated for the needs of telco businesses like yours, delivering the scalability, integration flexibility, and commercial advantages that Managed Service Providers (MSPs) and Telecommunications Resellers need to grow in a margin-tight, competition-heavy market.
Let’s unpack why PWN represents the future—and why you should be reselling Unified Communication products now.
1. Scalability Without Complexity
One of the biggest roadblocks for traditional telco resellers and MSPs entering the UCaaS space has been scale. Legacy systems don’t scale efficiently without adding overhead, complexity, and cost.
PWN removes that barrier entirely.
Built to support providers of all sizes, PWN allows you to onboard 10 or 10,000 users with the same efficiency. The platform is cloud-native, geo-redundant, and elastically scalable, ensuring you can support rapid customer growth without investing in infrastructure or backend support teams.
For wholesale providers, this means:
- Lower operational overhead
- Faster onboarding of new customers
- Easier entry into mid-market and enterprise segments
2. Seamless Integration with Existing Systems
Your customers don't want to rip and replace. They want systems that work together. Whether your clients use Microsoft Teams, Webex, Zoom, or SIP endpoints, UCX integrates cleanly—without workarounds or expensive add-ons. For MSPs already managing Microsoft 365 environments, Partner Wholesale Networks makes it easy to become the voice provider too.
And for you as the provider, our management & provisioning platform Cradle, will accelerate your go-to-market timeline.
Key integration features include:
- Direct Routing for Microsoft Teams
- Zoom Phone interoperability
- Native API access for billing, provisioning, and support workflows
- Support for contact centre and call analytics add-ons
3. A Compelling Business Case for Resellers
UCX isn’t just a great product—it’s a strategic business opportunity.
As more organisations shift from PBX to UCaaS, the demand for flexible, cloud-first communications grows. This shift represents a massive opportunity for resellers and MSPs to increase ARPU, lock in long-term contracts, and build recurring revenue streams that go beyond basic connectivity.
Benefits of reselling Unified Communication products through Partner Wholesale Networks:
- Higher Margins: Competitive wholesale pricing with complete rate control
- Brand Control: Fully white-labelled, including portals, apps, and support material
- Customer Ownership: You own the customer. We provide the tools.
- Zero Lock-in: Month-to-month flexibility with no minimums
- Full Support: Australian-based onboarding, engineering, and escalation
4. Future-Proofing Your Offerings
Businesses today want unified tools for voice, video, chat, and collaboration—and PWN delivers. With integrated features like voicemail-to-email, advanced call routing, analytics, and mobile/desktop softphones, your customers get the modern features they expect.
But more importantly, your business stays relevant in a world that’s rapidly moving beyond on-premise PABXs and legacy SIP trunks.
PWN positions you to:
- Offer true end-to-end UCaaS solutions
- Win deals against national telcos and global UCaaS providers
- Deliver faster time-to-value for your clients
Ready to Resell Unified Communication?
If you're a Managed Service Provider or Telecommunications Reseller looking to future-proof your business, Partner Wholesale Networks offers the platform, the support, and the commercial model to help you grow—without compromise.
Get in touch with Partner Wholesale Networks to learn how to bring UCX to your customer base today.
